Breastfeeding support on demand, through your phone. Yes, really!

Disclosure: I am part of the Pacify provider network but was not asked to nor will I be compensated for writing this post. I work with brands and companies I believe in, such as this one. All views and words are my very own.

I consider myself lucky. My first child was delivered at a baby-friendly hospital which truly lived up to its distinction. There was breastfeeding support as soon as my daughter was born, and I wasn’t discharged until I had at least one visit from the lactation consultants.

Also available to me were weekly breastfeeding support groups at the hospital, as well as unlimited calls to the lactation consultant support line. I’d leave a message and get a return call within about 2 hours, or the next business day if it was late in the day. I used that line a lot, as I was a nervous first-time mom with a smallish little baby girl – the honor roll student in me did not understand how 30 percent(ile) could be considered “good” or “normal”,  but so goes the growth chart system! Thanks in no small part to the support of the lactation consultants, as well as to my support system at home and of like-minded mamas, I was able to reach my goal of breastfeeding for one year. (OK, 13 months. It’s that honor roll/overachiever in me!)

That’s why when I first heard about Pacify, I knew I wanted to get involved. Pacify is a new company, an app on your mobile phone that connects subscribers (usually moms) with health professionals. For a monthly fee you can have unlimited, on-demand access to nurses, lactation consultants and dietitians to answer questions when you need it, not to mention the support and reassurance from a qualified health professional quite literally right there in front of you (most calls are done via video chat). While a goal of Pacify may be to increase confidence in a mom’s ability to breastfeed which may also increase duration, Pacify providers like me may also help with non-breastfeeding-related questions like when to introduce solids and how to overcome picky eating in a toddler.

Like it or not, we are an on-demand culture: we want to binge-watch television shows, get questions answered by Google, and hate waiting for a call back or when business hours roll around. When it’s the middle of the night and baby is crying but won’t latch, mom wants help from a professional and needs it now. Thankfully, services like Pacify are now there.

D.C. area readers: Tomorrow you can meet Pacify directly! Visit the Pacify booth at the Big City Moms Biggest Baby Shower tomorrow, September 30, from 6:00-9:30 p.m. at the Georgetown University Hotel and Conference Center. You can get $15 off (that’s one free month) with a special code. No obligation – just try it out. Makes a great baby shower present, too!!

Everyone else: If you’re interested in trying Pacify and you’re in the D.C. area, Maryland, Virginia or California, leave a note for me in the comments and I’ll email you the code. Pacify is quickly expanding into other states, so stay tuned.

Published by

Elana Natker, MS, RD

I'm a dietitian, communications professional, wife, mother - just your typical modern-day woman trying to juggle it all.

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